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Well, apparently my pick for the best Super Bowl Ad of 2009 never actually aired, which certainly was an embarrassing revelation for me. However, last night’s thrilling game (congrats Steeler! Sorry, Larry FitzP) did see a good number of funny, engaging, and generally well produced ads (unlike last year’s sorry crop).
My picks for the best and worst after the jump…


Best:


Who would have thought Audi would pull off one of the best commercials of the Super Bowl? However, with it’s fast pace, tongue-and-cheek production design, and furious editing — not to mention Jason Statham — this spot was a winner.


Not only is this commercial funny, but it’s also got a strong, engaging narrative that builds over the course of its one minute. Well written, well edited, and well executed!


I don’t think it would be possible for Conan to do a commercial and it not be hilarious.


An army of insects steal a Coke bottle in this whimsical spot set to the tune of “Peter and the Wolf.” Another ad that’s strong on narrative and wild imagination, proving to be a great blend of music and imagery.


GoDaddy.com: usually GoDaddy’s ads are pure titillation and nothing else, but this one was actually funny. I’ll show YOU enhanced!


This is a one-joke spot, but I like the joke; so it works for me.


I like to think of myself as being too sophisticated for this sort of humor, but, well, I’m not.

Honorable mention to Doritos (crystal ball in the nuts) and Cash4Gold.com.
THE WORST:


The talking baby was insufferable last year and continues to be so this time around with his new, albeit funnier, buddy.


In general, Bud Light ads are usually good, but this ongoing campaign about a guy who draws on life with a telestrator has never been funny or amusing or interesting, and in the context of the creativity shown on Super Bowl Sunday, the spot comes off as even more annoying than usual. Bud Light has to abort this campaign. Quickly.


Really? This was the big 3-D commercial? REALLY?


Just because your commercial has monkeys doesn’t make it any good.


This Hyundai spot was just lame in a general sort of way.

What did you think about the commercials? And just in case you missed any of it, catch all the ads right here:

13 replies on “Super Bowl Ads: Best & Worst”

  1. What about the 1 second Miller High Life one where a guy in a High Life warehouse just yelled “High Life!”? That was my favorite.

  3. Thanks for this! I wasn’t really interested in this year’s Super Bowl, so getting to watch the commercials without the football was a definite bonus. Plus, not a big fan of Bruce, so that worked out great too. Loved the commentary and I agreed with your best and worst picks.

  4. The BEST part about the Superbowl was that my Steelers won! However- I think that the Coke remake commercial starring Troy Polamalu was the best (although I am biased). I’m glad that you included the Castrol Oil commercial in your worst though, as it is my pet peeve when they use chimps in commercials. Btw B- they are APES, not monkeys!

  6. My favorite comercial was the 10 seconds of porn after the last Arizona touchdown. Talk about one up the middle….

  8. I thought the Doritos crystal ball one was great. Its the only one I can remember laughing out loud at..besides the Will Arnett one, that is

  10. Having just watched Death Race (yes, Death Race) on Saturday, I had to laugh when I saw the Audi commercial…Does Statham do anything but drive fast? (Though I did love the spot.)

  11. I actually liked the Hundai commercial, only because I went to the North American International Auto Show here in Detroit a few weeks ago, where the Hundai Genesis won the award in the commercial.
    It was just neat to have seen the Genesis and the competition (Lexus, BMW—And the Audi A6) up close and personal just a few weeks ago, and here’s a commercial about it already. Personally I didnt think the Genesis was all that great but whatevs. But had I not been to the auto show, Im sure I would have thought it was lame-o.
    Besides that, I LOVED the Doritos crystal ball commercial. HATED the Budweiser Clydesdale Circus Horse Forbidden Love thing. it sucked

  12. That’s odd. They’re all exactly the same. “We’re sorry, currently our video library can only be streamed within the United States.”
    How many millions did all these companies pay to show the exact same ad?

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