The 'Pineapple Express' Billboard is Smokin'!

The Sunset Strip gets a lot of unique billboards, the most recent being this one advertising the upcoming Judd Apatow posse movie, Pineapple Express. As you can tell from my camera phone pic, the pineapple actually emits smoke. Kind of cool. Unfortunately, just as I snapped the photo, a gust of wind blew the smoke over, making it look like a passing cloud, but trust me, it’s smoke (or rather, fake smoke).
Of course, it probably won’t be too much time before confused drivers think the actual billboard is on fire. My friend, IndianJones, revealed yesterday that he almost crashed his car when he first gazed upon the ad. Then again, an errant leaf could cause IndianJones to crash; so that’s not really saying much.
Anyway, the point of the story is that if you see this billboard smoking, don’t worry. There is no fire. Just good old fashioned marketing.